Again like in September, I don't expect to sell any jewellery (although it would be nice to do so) so I plan to have fun talking to people. I'm taking a few lampwork beads and sterling silver wire in the hope I might be able to make some pendants, but I suspect I'll be too busy chatting etc.
One topic that is always of interesting to "makers of things" about doing events like this is "how do you present your things". People who do more selling than I do have no doubt learnt over time what works for them in terms of presentation and effort.
In September when I did my first event I did as much preparation as I felt I needed to do for it. I bought a piece of white material (long enough to cover a trestle table I thought) and a "cutoff" of pale green material to use as a center piece - I got both of these from a local material shop. I then hemmed both the pieces of material (very roughly you understand as using a sewing machine is not something I've had a lot of practice at). I bought some of those little white paper labels on thread as I planned to tie one to each piece and have the label showing the price. I also made up some small sticky labels with my company logo on, I thought they'd do for "advertising" on the pages of the "invoice" pad I also bought. I thought I'd be really professional and write "invoices" for the items I sold and then I'd be able to copy the details into my accounts spreadsheet.
What really happened at the first event was not what I thought! No surprise there I'm sure you agree.
The large white piece of material more than covered the table at the September event and I thought looked nice with the green piece on top. At the December event (blogged about on 23 Feb 2012) the white piece only just covered the table (it was much bigger) and had to be held on with masking tape to stop it sliding off, but again the green looked good on top of it.
The labels on thread turned out to be really fiddly to attach, especially where the item was a pair of earrings with nowhere to "attach" the thread, so I didn't attach them to anything, instead I just slipped them into the boxes that held the items after I'd written the price on the label.
As I didn't sell any items in September the invoice pad and sticky labels with logos got no use at all. When I sold the first item in December I offered to write an invoice, the buyer said "okay, but I don't really need it" and so that activity died too. I've kept the invoice book in case someone does one day want one, but I'm not going to push to use them.
The little sticky labels have ended up stuck on the bottom of the presentation boxes that all the items are in. On the labels I've written the code of the item inside it, this is so I can quickly tell which boxes hold sterling silver items, or gold plated items. I now plan to also produce a "brochure" folder of photos of all my items and have that out on my stall (not tonight as it isn't done yet) and to have all the items behind the stall. Then if someone wants to see the item in the brochure, it should (in theory) be easy to lay my hands on the box if the item is not already out on display. This use of the stickers will definitely continue. And I'm getting tempted to use the sticky labels inside the boxes with the price written on them, but I haven't done that yet either.
To help display the items on my stall and to add interest to the display by providing different height layers, I grabbed a couple of cardboard supply boxes I use in the house. These boxes have been around for years and at the time that I bought them I covered them in gold wrapping paper to hide the bright stripes they were printed with. So I thought the gold paper would do well on a jewellery stall too. Anyway, using the boxes worked okay but I thought they were rather large. Just before Christmas I was wandering around a local shop and happened to spot a couple of cardboard boxes that would make a lower level display box so I bought them. When I got home I then covered the new boxes with the same gold wrapping paper I used on the first boxes (luckily I still had some of the paper left), so the boxes I'll be using tonight are shown in the photo below, on the bottom is the original box I used with the new box on top:
I'm going to see how the stall works tonight with these two sizes of boxes. I'll be taking four boxes with me, two of each size, and I'll see what I end up using.
Anyway, better stop there, I'll let you know how I get on (if I remember to, I notice that I don't always follow up on posts, I'm going to try and do better with that in future).
Until next time